You have probably heard that writing blog posts is a great way of cultivating a strong customer base. Whether it be allowing new readers to stumble upon your product or keeping current customers engaged with your small business, blogging is a great method of developing your brand and public relations. The difficultly which commonly arises is that most writers feel that they are not being heard and their posts not being read. Many new writers may struggle with this because they are not sure how to grab the reader’s attention. If you are attempting to boost your small business brand, try writing blog posts while following these tips:
1. Catchy Title
Anybody who stumbles upon your blog post will at least read the title. Just like a first impression, your title needs to be memorable and engaging. You have to figure out a way to make readers want continue further. The title should be simple and convey your idea, while also grabbing the reader’s attention. Some methods you can try include asking a question or using strong verbs. Be careful not to overdo the title or you might lose credibility even if the reader continues scrolling down.
2. Start with a Hook
All good pieces of writing have something in common – a strong hook. If the reader is bored within the first few sentences, there is a small chance they will want to continue and finish the blog post. Some common methods of starting a blog post include telling a story, appealing to the reader’s emotion, and making a personal connection. Everybody will have a unique style of writing so be sure to play around with hooks and see what works best for you.
3. Utilize SEO
Just about everybody using a computer will find themselves on a search engine to answer questions. In order to make sure your blog post is showing up near the top of the search results, be sure to understand how to properly incorporate search engine optimization into your blog posts. This means thinking about which keywords people will likely be searching for and leveraging that in your writing. Be sure to place these keywords with #hashtags as early as possible in your writing.
4. Provide Value
At the end of the day, what you write about needs to add value to the reader. You will be hard pressed to convince anybody to read a blog post they gain nothing from. There are many ways you can add value to others’ lives. Maybe you can make them laugh or quickly learn a new skill. If you give something to the reader that they appreciate, you can be sure that the reader will be returning to check out future blog posts.
If you have never written a blog post before, do not be afraid to take the plunge. Go ahead and write something you are passionate about. If you need any more helpful tips, be sure to visit biz2credit.com.