Wedding bells chime year-round these days. Not just in June. And not only in traditional places.
It seems that wherever I travel, both locally and faraway, there’s a smiling wedding party gathering for photos, a not-so-blushing bride preparing for her close-up, and public places cordoned off for ceremonies.
More couples are taking the lead on planning their special day, working around busy schedules and often holding multiple events to accommodate family and friends. Yet, most brides still spend 7-12 months planning their wedding. For the small business owner, that means you have plenty of time to participate in nuptial-related business.
While bridal showcases (special events where wedding-related vendors promote their services) typically take place in the winter months in anticipation of late spring/summer weddings, you can promote all things wedding all year long. And if you think your small business services are not wedding material, think again. Just about any service or product is fair game for wedding preparation, gifts, and thank yous.
Small businesses that traditionally cater to weddings are stepping up their game. The nearby upscale restaurant that holds weddings in its banquet room, recently posted a large, elegant poster in its foyer, reminding couples of its availability for bridal showers and engagement parties. A local bakery now has a slick display book showcasing a variety of fancy and fun cakes. And a favorite barber promotes its group specials for groomsmen.
These small businesses may be a natural for weddings. But retail opportunities don’t stop there. It’s all in the details in today’s weddings. At a recent beach wedding, guests received sunglasses and sandals. At a fall-themed wedding, guests got Halloween masks. And for a wedding close to Mardi Gras, festive beads decorated the tables. Wedding favors are getting more creative, too. While chocolates are still a favorite, many couples are giving their guests small plants, glassware, and coasters.
Promoting your services and products specifically to brides and grooms to be are key to making the most of your small business. Advertise in local wedding publications. Promote your services on social media as well as in your store. Set up registries for brides and grooms, too. Our local hardware store has one! And consider holding your own bridal special event, working together with a local wedding planner and even including her as a special speaker.
It’s amazing when you consider how many ways weddings could possibly lead to the chimes of your cash register.
Biz2Credit’s valued team knows how hard you work at your small business. We are here year-round, ready to assist you with your financing or refinancing needs. Call us today at (800) 200-5678 or visit biz2creditcom.