A friend of mine has a small business. And while he’s slowly building his product base and clientele at almost two years in, he has been doing all the right things to promote his new venture. Ads. Website. Twitter. Instagram. Community involvement.
Recently, he truly benefitted from doing all these “right things” online when a fellow small business owner located across the country, saw his product line and reached out through Instagram, bringing business his way.
In an age when small business owners typically turn to their community for service, support, and stability, it is truly a sign of a growing national and global marketplace when one small business located on the East Coast finds itself immediately connected with another small business in the desert Southwest. While their products are similar, the small business owner in the desert needed something that he found in the East Coast store through the store’s website.
Connection. Transaction. Success.
This is a positive example of how even the smallest of small businesses can open their doors to hundreds – and possibly thousands – of potential customers. By creating social and business platforms online, virtual customers can become real customers by clicking a few buttons on the internet.
Thoughtful planning is Rule #1. When you establish your website, consider that your audience is potentially greater than your immediate community. So, while you may offer products to benefit your local customers, you need to consider that potential customers located throughout the country may want to access your products, too.
But that doesn’t mean you have to slowly ponder or delay setting up your business website. We have mentioned in past blogs about the importance of using the tech savvy expertise of younger colleagues, interns or even your older kids, to quickly get you connected. Whether you fear all things technology or just don’t have the time to invest in making your website stand out, with the assistance of the younger generation you can stay ahead of the tech curve and benefit from the technology, as well.
So, keep in mind this short tale of a long-distance transaction that helped to grow one small business – and know that your small business may benefit as well from more exposure on the internet.
We stay connected with you all the time. Looking to discuss your small business financing, working capital or refinancing needs? Call Biz2Credit at (800) 200-5678 or visit https://www.biz2credit.com/.