Everyone one who is anyone is marketing has something to say about online marketing. What if you need people to come in to your actual store? What if you aren’t even online? Brick and mortar stores still must work on actually getting people in the door without relying on the internet completely. This is where offline vs. online marketing gets murky.
Can you use online marketing to get people in? Sure you can, but it should not be all you do. In fact, it can’t be all you do. People really need everything, so you have to convince they want what you have. Not only that, but since there are multiple options for where to purchase practically everything, you have to convince them they want it from you. This means your in-real-life location has to be somewhere they come and purchase stuff.
- Get Them in the Door
There are several ways to approach it.
- Many discounts, even those offered online, are only useable in the store. This is to get people inside.
- Another great option is to host special events. Classes, demonstrations, book signings, and special guests are great ideas.
- Tie the event or even the visitor, to a specific product. They have to buy a certain gadget to make the dress or cake that they learned the make, or maybe they have to buy the book to get it signed. Whatever it is, the event will get them in. The chance of their making purchase goes up considerably once they are inside the store!
Customers have more options of where to shop than ever before. You have to make your business stand out, because your product may not always do so in a crowded marketplace. Pay attention to the details. Customer service, quality, and uniqueness are surefire ways to compete.
- Create Urgency
If you offer some of your best sellers for only a “limited time” or if a great sale is only for one day, customers will feel an urgency similar to what they feel during the holidays when they only have a certain amount of time to get their shopping done. The feeling of urgency drives sales tremendously.
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