Hotel financing is only the first step in starting and growing a successful hotel business. Advertising is difficult because the competition is so fierce and the needs of consumers so different. Loyalty programs and free breakfasts are popular, but since everyone does it, you have to let the world know what sets your hotel apart.
You may have awesome afternoon snacks, dinner during the week, or a great welcome package, but if no one knows about it will not do you any good. This is where social media can help, but where do you start?
Make and Post Videos
Videos must be both informative and fun. No one really wants to watch another commercial, but if it is entertaining at the same time, you could have gold. Make informative and interesting videos about your location, local things to do, events, and more. Upload them to YouTube share them everywhere. Facebook, Twitter, your blog, and anywhere else you can find.
Do not make videos and upload directly to Facebook. The YouTube step is important because surprisingly to some, it is popular as a search engine. Videos are easy to share to all platforms from YouTube.
Deck Out the Facebook Page
Facebook could be the most widely used Social Media platform, and it is offering great tools for marketing a hotel business. Deck yours out with a reservations widget, a tab for events (both local events and hotel events), and push what’s going on.
Is there a great concert or festival coming? Are there awesome hidden gems in the area? Use the power of Facebook to talk those things up and lead folks looking to experience those things right to your door.
Leverage Your Online Reputation
Hotels and restaurants are majorly affected by online reviews. A big reason for this is that people tend to leave reviews for these types of businesses frequently. Monitor reviews about your business and pay attention. Respond always, fix an issue when needed, and do not forget to thank customers for positive reviews.
On the flip side, do everything you can to avoid negative reviews. No business will make all customers happy all of the time, but definitely try. Offer clean, comfortable facilities and great customer service. If you have a customer with a problem, do your best to make it right.
While you are growing, Biz2Credit can help you with hotel financing. Our network of lenders offers a broad range of small business financing products. Visit Biz2Credit.com today to find out more and start the process.