Client pitches can be nerve-wracking experiences. You dress up in a suit, sit at a desk, and try to convince someone to work with you and your company. But if you know how to prepare and you walk in totally ready to go, you’ll have nothing to worry about. Here’s how successful entrepreneurs prepare for client pitch meetings:
- Practice Saying the Words Aloud
Don’t mumble them to yourself under your breath. Actually stand in front of a mirror and practice saying what you’re going to say. This allows you to actually hear the words coming from your mouth and analyze how they sound. Don’t get bogged down in the tiny details – simply ask yourself if you’re being eloquent and concise. Are there a lot of ums and ahs? Do you repeat certain phrases too much? Are your hand gestures too drastic?
- Prepare a “Business Plan”
This is a great trick that many entrepreneurs use to close that deal. Before you meet with a client, find out what it is they’re looking for, what they’re trying to improve, and how much they’re willing to spend. Then, write up a mock business plan that outlines a general idea of how you plan to help the client. Of course, nothing is set in stone – it’s just an idea to work off of. Clients will be impressed with your foresight and attention to detail, and you’ll start a conversation right there in the office.
- Be Clear on Your Numbers
When discussing previous clients as case studies for your prospective client, be clear on your numbers. Giving wide ballpark ranges can come across as unprofessional, and that’s the last vibe you want to give off at an important client pitch meeting. Study the numbers beforehand, and bring them with you if you have to (but remember to respect your existing clients’ privacy, of course). This gives your prospective client a better sense of what a partnership with you would look like.
- Don’t Appear Desperate
Remind yourself ahead of the client pitch meeting to not appear desperate. When clients smell desperation, it makes them less comfortable about the idea of working with you. Avoid it, and instead be gracious, confident, and professional. Your clients want to work with someone who is self-assured!
- Drink Lots of Water
In a client pitch meeting, you’ll probably be talking a lot. You don’t want to constantly be clearing your throat, or drinking water during the meeting to cure dryness. Instead, drink up the day before to make sure you’re fully hydrated. This ensures you won’t start losing your voice after hours of talking and talking.
A lot may be riding on your client pitch meetings, but that doesn’t mean you have to work yourself up into anxiety-induced frenzy. Stay calm, and do the prep work. That’s how you’ll ace your meeting. For more information on starting or maintaining a successful company, visit www.biz2credit.com. Our experts can help you find the right kind of small business financing for your firm.