Often, what makes or breaks a company is the kind of customer service it offers. Some small businesses offer such impeccable services that customers can’t help but want to come back again. Who wouldn’t want to help out the friendly neighborhood business owner?
Here are some suggestions of what you could do for your customers that go above and beyond the ordinary:
- Give a Gift
People like to receive gifts. Whether that’s a free gift item with a purchase or a discount that can be used at a later date, people love to something free. Be mindful of cash flow, but try to offer a little something to your customers as incentive to keep coming back. Some businesses in the San Francisco Bay Area hand out little trinkets, such as a small refrigerator magnet, a calendar, or a good luck charm. People are likely to remember the item and be more inclined to return.
- Say Thank You
A little thank you can go a long way. Even in a digital world, the value of a handwritten note should not be underestimated. If you own a restaurant, jot a little thank you down on the receipt. Send thank-you letters in the mail to regular customers who continue buying from you. Online pet retailer Chewy.com does this, and you can bet that customers who receive personal, hand-written letters addressed to them are bound to remember the kind gesture.
- Know Your Customers
People love a personalized shopping experience. Know your regular customers and remember their names. Don’t pry if they’re not up for making friends, but chat up the ones who are open. Address them by name the next time they enter your shop. If they told you something about themselves – for example, their daughter is in Texas for college – ask how things are going with her. Little questions like these can go a long way in forming a friendly bond with your customers.
- Offer Refunds
Especially if your business is still new and is still working out the kinks, be generous with refunds. Some products may be faulty or lacking, and in these cases, it’s best if these customers are willing to give you a second chance. If you offer a refund, some may take it, but others may simply want a replacement. This leaves open the possibility of them buying from you again. If you refuse a refund, you’ve probably lost the customer forever.
Customer service is one of the most crucial elements of running a business. If your small business can offer customer service that is above and beyond everyone else’s, you’ll have yourself a winner. For more information about running or financing your small business, visit www.biz2credit.com.