Every small business needs a website. This is a one-stop shop that gives your customers all the information they need to know about your operation. It makes your business look more professional when you have a great looking website, and it is also a useful marketing tool. Just keep in mind that as original as you want your site to be, it is important that you make sure to include a few crucial things…
- Contact Information
In order for potential customers or clients to reach out to you, you need to provide your necessary contact information. If you have multiple departments with different phone numbers, be sure to include them all so that callers know which ones to dial. This page is also helpful for potential vendors or sponsors to get in touch with your small business.
- Comments Section
Feedback is crucial toward the growth of your small business. If much of your business transactions are conducted online, it may be difficult to get viable feedback consistently. That makes it difficult for you to isolate mistakes. Putting a comments section on your website allows for people to easily leave feedback about your product or customer service.
- History
Everybody wants to root for the underdog. Odds are likely that you are the small business underdog. Let people know your back story, and they will root for you as well. For instance, Red, White and Cue was founded by a former Marine, who gives back by hiring veterans and periodically hosting free barbecues for them. Share with the public how your small business came to be and paint a vivid image of what your brand represents. Customers will buy your product because they like you and your company. You just have to share with them how the amazing story unfolded.
- What Makes You Special
Is your product made solely in the U.S.? Or if you own a restaurant, are all the ingredients you use locally-grown and organic? Share with the world on your website what makes your company special. You need to develop a brand that people can easily fall in love with. Market the advantages that your product offers over the competition. Do you give back to local charities? Make your customers feel that they are special for buying from you and supporting your cause.
- Photos and Videos
Humans are visual creatures. Being able to see what your business is like through photos is a way for them to understand your company better and what you represent. If your business is known around the community as a mom-and-pop-shop, perhaps include a photo of you and your spouse in the About Me section. If your restaurant has a private garden where all the organic vegetables are grown, include pictures of that. Use photos and videos to garner excitement and help your customers understand what you are all about.
Don’t know how to set up a website on your own? Hire an expert. If you need financing to bring a marketing person aboard or if you enterprise takes off and you are ready to expand, contact Biz2Credit to secure the small business financing you need to make your company grow.
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