Looking for cost-effective ways of marketing your small business? There are many avenues you can choose one. Some of them are cheaper while others are more expensive. If you want to get the ultimate bang for your buck, Facebook is a great option for increasing your product visibility. If you have not already, consider investing some of your revenue into marketing through Facebook.
Here are a few benefits of using Facebook to market your small business:
- Great Return on Investment – In comparison to other social media sites such as Twitter or Instagram, Facebook offers the highest rate of returns per dollar invested. This means that ads posted on Facebook will garner more clicks than any other social media platform. More new visitors to your site will translate to more purchases and increased profit. If you are considering going the social media route for marketing, be sure to check out Facebook.
- Generates Interest – The more time your campaign lives on Facebook, the more likely people will see your ads and hopefully click on them. Persistent ads can get people talking about your product and increase the number of visitors your website gets. For people who may not have heard of your company, this is a great way to spread the word.
- Target People via Demographics – Another benefit of Facebook is the targeted ad campaign you can run through their site. Since Facebook has a vast store of entered data for each individual user, it can run specific advertisements per individual based off of their age and location. For example, if you sell toys for infants, Facebook can display your advertisements for newly married couples. This increases the chances of viewers clicking your advertisement and making a purchase.
- Daily Budget vs. Lifetime Budget – A great resource for small business owners to take advantage of with regards to Facebook marketing is the ability to allocate budgets on a small and large scale. If you have a daily budget allowance for marketing, Facebook will be sure to not go over your limit every day. On the other hand, you can also arrange for a lifetime budget where Facebook will dole out your money to advertising little by little for a specified period of time. This benefit allows you to easily plan out how much money you will spend on marketing through social media.
Advertising through social media is a great option, but be sure to invest your marketing budget through other avenues as well. Often, the best approach for a small business is a varied one. Be sure to constantly monitor your marketing investments and see which approaches lead to the best returns. If you need small business financing to ramp up your marketing or operational efforts, visit biz2credit.com and our consultants can help answer all of your questions.
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