For a coffee lover, finding the perfect coffee shop is a wonderful thing – that little café that has just the right amount of coziness and sophistication. You want your customers to see your coffee shop this way. But how? What steps can you take to increase traffic in your coffee shop? How can you turn your café into that perfect little store? Here are some tips.
- Be More Conspicuous
A lot of coffee shops are “hidden gems” that you may not notice if you walk past on the street. But that’s not the way to get more customers. If you want to increase traffic into your establishment, you have to let people know you’re there! Introduce outdoor seating that’s clearly visible to pedestrians. Add some floor graphics that direct people straight through your door. Don’t be afraid to go a little louder with the decorations.
- Cover All Meals
Coffee isn’t always the best alone – it’s even tastier with a pastry or snack. For this reason, make sure you’re offering a nice breakfast menu with things like eggs benedict, breakfast sandwiches, croissants, and other light breakfast fare. You can even add a midday menu with some items that cater more to the lunchtime hour, like salads and sandwiches. You can really drive up traffic just by making food more of a priority.
- Cater to the Customers
Take a good hard look at who your customers are and what time they’re coming in. Perhaps you should stay open longer in the day, or open earlier in the morning. Also pay attention to what your customers are asking for. Do people tend to ask if you have Danish pastries? Maybe more people have been asking for teas lately. These are all helpful hints as to what improvements you could make to your coffee shop.
- Engage with Members of the Community
Offer up your coffee shop as the meeting spot for local clubs, like book clubs and knitting clubs. This will encourage groups to adopt the shop throughout the day, and they might even spread the word about this great little café to their friends. You can also promote things like “after-school tea” as a way for parents and kids to unwind after a day of school and work.
A café can be a charming spot for students who want to study, writers who need a place to focus, and friends looking for a spot to gather. Make your coffee shop a home to all those people and more by working to increase traffic into your store.
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