Beauty tutorials on Youtube are becoming exceedingly popular, with more and more beauty vloggers (video blogger) and makeup artists joining the beauty community. Many of these Youtubers are making great livings, brand endorsements, and media appearances.
If you’re a beauty expert and are considering joining this growing community, read on for information on how to make your goal a reality.
- Think Differently
Beauty empire founder Michelle Phan got her start as a Youtube beauty vlogger. Part of her success was that her videos offered a fresh take on makeup that the Internet hadn’t seen before. She offered guides for how to look like Angelina Jolie and Daenerys Targaryen (a character from popular TV show Game of Thrones). Offer something different, and don’t be afraid to push the envelope. New, creative content is what gets views.
- Don’t Post the Same Thing Twice
Some beauty vloggers will post similar videos multiple times, and the makeup looks end up looking similar. The most successful vloggers never repeat content. Viewers will get bored and move on if they feel like they’re watching the same looks again and again. Get creative, and really make an effort to produce new and original content every time.
- Connect with Viewers
Whether you have 100 views or a million, it’s important to stay connected with viewers. Respond to comments, and offer feedback and answers to those who ask questions. Viewers like to engage with their favorite vloggers, so make it a priority to engage them.
- Ignore Negativity
While the Internet can often be a miraculous place, it’s also a magnet for people looking to bring others down. As a Youtuber, you will receive negative comments; it comes with the territory. Brace yourself, and prepare to ignore the negativity. Fighting fire with fire is never a good idea. The best way to deal with bullies is to ignore them.
- Monetize Your Channel
Once you launch your channel, if things are going well and you’re receiving lots of views, Youtube will be interested in a partnership. You’ll make money whenever viewers click on those Youtube ads that appear on most videos. This is only the beginning! Once your channel has gotten successful enough and you have some clout in the community, brands may also approach you for partnerships and endorsement opportunities. Congratulations – this is how you’ll make a living on Youtube!