Whether you love or hate today’s technology, one thing everyone can agree on is that it’s here to stay. In fact, wherever I turn, someone is glued to their electronic device – all ages, all day (and night), and at all locations – at restaurants, in retail stores, and especially on transportation.
If you are not making the most of social media outlets to promote your establishment, you’re missing invaluable opportunities to attract and keep your name in front of customers who can tap into your small business wherever they are.
If you don’t have a presence on the internet, now is the time to jump in. Here are some key tips to remind customers – virtually – that your small business is the place to be – all summer long:
- Tweet outdoor events. When you hold your next special activity, get the word out through your website and social media. Ask customers to retweet your upcoming event and, to track your progress, offer giveaways for anyone who mentions how they heard about your business. If you’re involved in a town-wide event, don’t forget to promote that online, too. And once your event is over, you need to share pictures online.
- Promote through giveaways. Next time you make up t-shirts, cups, and swag bags to hand out at events, include your website and social media sites as well as your street address. Customers walking around with your contact information provide instant recognition for your business.
- Befriend industry online sites. Now that friends, family, and colleagues tweet and post photos about your business, link with social media sites that focus on area businesses such as yours to increase your visibility. For instance, if you own a restaurant, consider sites that offer places to dine in your area. Some sites promote for free while others request a nominal fee.
- Make your website smartphone-friendly. Your website may look amazing on your computer, but depending on your technology, your message may be lost on smaller devices. If customers have to squint on their smartphones to make out your contact information, you need to look into another tech option. Your message should be clear and easy to follow – on tablets and phones as well as computers.
By embracing current technology, you are showing customers that your business is cutting edge, too.