If you’re an existing small business owner, you’ve probably already heard how big a role video is playing in marketing these days. From marketing videos to Vine, video is dominating the world of marketing. And now, things are going a step further, with live streams becoming a more and more effective way of engaging your customers and reaching more people. Here’s how to engage your customers with live video:
- Take Advantage of the Authenticity
Live video offers customers something they would never get otherwise: a real, transparent, authentic peek into the ins and outs of your small business. Live video is the only medium that transports your customers directly into the behind-the-scenes part of your company. Embrace the accessibility of this, and use live streaming as a way to stand out and shine above the competition.
- Build an Audience
A large part of building an audience is proper marketing. Leading up to a live stream event, make sure to effectively promote the live stream through social media and email. Get the word out there to your customers that this is a great opportunity to learn more about your small business and get a peek into what your daily operations are like. If you do a live stream event, and no one is watching because no one knew about it, you’ll feel discouraged and not want to do it again. Don’t let this happen – do a lot of promotion and marketing leading up to the big day.
- Don’t Procrastinate
Some entrepreneurs tell themselves they’ll do a live stream when they can afford it, or they’ll do it after they buy a proper camera. This is a mistake! Don’t wait to do a live stream. You can do it anytime, anywhere – even with just an iPhone and a tripod. But don’t skimp on quality – viewers do want to see a high-quality video experience. Just don’t make the mistake of thinking you need a whole production crew and a $10,000 camera in order to achieve that.
- Utilize Analytics
Only analytics will give you a real, accurate representation of the return on investment for your live stream. Facebook and Google both offer analytics to help you analyze just how effective your live stream was. Did it engage viewers? Did sales go up after? Using analytics, you can better analyze what viewers are responding to and what kind of content they seem to prefer. Tailor your future live streams according to what the analytics show.