Social media marketing is really no longer a choice if you want to have a successful business. While it isn’t required by law, there is no reason not to do it, and plenty of reason to jump on board. It isn’t easy however. There is much to consider, and talent and skill are needed to be successful at social media marketing.
Keeping up with multiple social media accounts for business promotion is just one of the many challenges that must be dealt with. These tips can help.
Stay Consistent Between Channels
Whatever combination of social media platforms you use, you need to maintain a consistent voice and look between them. It is very important to remain true to your brand. Your posts should be recognizable as belonging to your business whether they are being viewed on Facebook, Twitter, Pinterest, Google+, or any other combination.
This doesn’t mean they have to be the exact same post across the channels, but the look and voice should be easily recognizable as yours.
Keep All the Balls in the Air
This is extremely difficult once you grow and expand to multiple social media channels. You need to be able to monitor and respond to conversations, while keeping updates and content fresh and useable across the platforms.
Programs like Hootsuite can help by allowing you to control multiple social media accounts and engage with users on each from a single dashboard.
Pay Attention to Results
The key to be truly successful with social media marketing is knowing what works and what doesn’t. The only way to do this is to monitor analytics regularly, keep doing what is working, and change whatever isn’t working.
Know What to Do on Each Platform
Each social media platform has different features. Some of them have the same features, but they perform differently on each based on the prevailing audience of that platform.
Pictures perform much better on Facebook than those posts that do not have images. Pinterest is used mostly by women, meaning pins should be designed to appeal to women. On Instagram, a picture is worth a 1,000 words and should tell the whole story. Text is secondary.
This type of knowledge can help you tailor you content to what works best on each platform while still maintaining consistency.