The other day, I received a lovely thank you note from a local boutique in town. The sentiments were thoughtful, timely (I had just visited the store the week before), and succinct. In fact, an overall nice surprise that brought a smile to my face on a busy Monday.
Even more surprising – the note arrived via my email account.
Now, I receive many emails throughout the day and week for business, personal, and solicitations from both big box and small businesses alike. Larger chain stores often send one a day, promoting a sale or upcoming discounts. And it’s gotten to the point where I start deleting emails without even opening them.
This particular email, though, caught my eye. The subject line was personalized (many emails are, now). The email also had the words, “Thanks for shopping,” without mentioning the company name. The word “thank you” intrigued me – so I opened the email.
The actual note was simple: a greeting, an image (in this case, the sun) and the message, “Thank You for shopping at our store. We hope you were pleased with your experience. And hope to see you soon.” Signed by the store manager.
The note did not try to entice me to buy anything. Nor fill my screen with lots of graphics (sometimes, making the email hard to open). And there was no promise of a future discount or promotion in the near future.
Just a thank you.
If you want to reach your customers – and bring a smile to their faces, consider a thank you note like this one. This involves not only an updated mailing list but also a system that tabulates data about who purchased a product or service in your store and when that most recent purchase took place.
Then, you need to decide how you want to send your thank you. Do you want to show that your business is tech savvy? Do you want the classic touch of a hand-signed card that is mailed home? Is your audience in a younger age range and would respond to your email or a decidedly mature generation that would appreciate the personalized touch received in their mailbox?
Regardless of your method of communicating, with the year reaching its half-way mark, consider sending a thank you to your customers to show you care – and care about their business.