Now that you have customers coming in, your biggest interest is in keeping these customers coming back for more. Establishing customers is critical to building your business, but so is retaining your clients. You do not want to be the store that gets the initial score, but is unable to foster any customer loyalty. Follow these tips to have your customers continue coming back to your small business:
- Offer Discounts on the Next Purchase – One great way of getting your customers back is by offering discounts for subsequent purchases. Many customers might be on the edge of purchasing another item in your store, but have not pulled the trigger. Offering a discount will be strong enough incentive to get the customer to pull the trigger. Discounting products may decrease profits short-term, but being able to develop customer loyalty will lead to much more revenue down the line.
- Send a Follow-Up Email after the First Purchase – Make your customers feel important by showing them that you care. This means sending a personalized follow-up email regarding the product they just purchased. If you have the resources, you can even send a handwritten letter in the mail. All these things add a friendly, small-business feel to your product that just cannot be matched by large corporations. Most consumers want a small business to root for. Make it easy for them by demonstrating excellent service.
- Offer Refund/Replacement for Defective Products – From time to time, a manufacturing defect will occur in a shipped product. Don’t lose a potential future customer just because of mistakes. Make it clear that all defective products can be given a full refund or replacement. Not only will this make customers more confident in purchasing your small business’s product, but they will also more likely be loyal to your small business and continue purchasing products.
- Keep Customers in the Loop for Upcoming Offers and Deals – A strong marketing campaign will mean that you are constantly cycling through different offers and deals for your products. Your small business may be having great deals and promotions, but your customers will not know unless you keep them in the loop. Do not be afraid to reach out to your customers on occasion and provide them the scoop on upcoming promotions. If you are having a holiday sale, reaching out to your mailing list and letting them know is a great idea. Keep your customers informed about everything that is going on in your small business.