Writing a blog for your small business is a great way to gain more recognition and get more customers. But it’s important that the quality of your posts is also up-to-par, as this will make it easier for your website to get more traffic. Are you looking to sharpen up your business’s blog? Read on for more details.
- Make it Evergreen
Whenever possible, try to keep your content evergreen. What does that it mean? You should write content that will be just as relevant today as it will be next year. This way, readers can continue finding your content years from now, and the hard work you spend writing will continue paying off for years to come.
- But Also Make it Current
This may sound like a direct contradiction to the previous point, and it is – here’s why: your blog should have different kinds of content. The evergreen content will be relevant even a long time from now, and your blog needs that in its arsenal. But the current content utilizes currently relevant, timely events to help draw traffic to your website, and this is a great way to help increase traffic.
- Make It Personal
Tying the blog post into your personal experiences as an entrepreneur or simply as a human being is a great way to give your articles more heart. This shows readers that your company is more than just a business, it’s a labor of love. Personalizing the content also helps readers feel more connected to you, and they’ll want to come back again and again to support your small business.
- Keep It Eloquent
No matter what, the quality of your writing should always be eloquent. If writing isn’t your cup of tea, you can always bring on someone who specializes in writing to take care of the blog for you. Or perhaps there’s someone on your team already who has a knack for writing. People don’t want to read content that is poorly written, riddled with grammatical errors, or boring. Make sure you place an emphasis on quality and eloquence when writing posts for your small business’s blog.
- Include Pictures and/or Videos
No matter how great the writing is, the article can always be elevated by some great pictures. Humans are visual creatures, and readers will be more drawn to your blog if there are pictures or videos to view. If you’re a photographer, start bringing your camera around with you when you make your daily rounds, and capture some great “a day in the life of” pictures.