Look at this weather: Picture perfect! The sun is shining and with just a few clouds in the sky, it’s sure to be a great day!
While every morning can’t start this way, summertime is likely to bring you long stretches of nice outdoor conditions. And with pleasant weather, comes additional customers. Your regulars may be inclined to visit more frequently as they don’t have to bundle up and brave the cold or, depending on your location, you may receive more foot traffic from passersby who are wandering down the street, enjoying the day.
Myriad opportunities present themselves when the weather cooperates. So, take advantage of warmer conditions, and move part of your small business out of doors!
- Table Hopping: If you have extra room in front of your business, grab an 8- or 10-foot folding table, a colorful banner or sign with your logo on it, and maybe some light snacks and welcome customers. Display an array of samples or literature about your services. Don’t forget a water dish for the thirsty pooch!
- Day at the Beach: Or pool. Or lake. Where water is, crowds follow to frolic. Be visible. Hand out menus or samples or giveaways with your logo. Consider creating promotional merchandise that can be used in a water venue, such as a tote, eco-friendly lunch bag, t-shirts, or even sun visors.
- Follow the Crowd: Does your town host a weekly movie night under the stars? Do local bands play in the town square throughout the summer? Set up a stand near the entrance. Support your local arts, and get your name out there at the same time.
- Join in the Festivities: Does your area participate in a county fair? Jackpot! Folks are coming from miles around to sample the blueberry pie, ride the Ferris wheel, or try their hand at carnival games. Are you a restaurant? Sponsor the food entries. Hardware store? Sponsor the hammer toss or other feats of strength. Be sure there’s a banner offered to display your name.
Of course, with all of these exciting opportunities to promote your small business, you’ll need to check in with the fair organizer or your town officials. Fees may be required depending on the venue. But if you don’t ask, you’ll never know about the many ways you and your small business have to get the word out.
Don’t just read this — get going! Summer only lasts a short period of time and you need to make the most of it. (Of course, in most places, fall events are plentiful, so keep that in mind as well.)