With summer in full swing, there are more opportunities to spread your wings – socially.
Barbecues with family and friends. Street fairs, carnivals, and block parties throughout your neighborhood and that of your small business for you to attend. And special networking events at your local Chamber of Commerce and other business organizations, often after hours in more festive locations.
As a small business owner, this activity during the summer months provides more opportunities to spread the word about your small business and let friends as well as colleagues know you’re here for them.
But don’t stop there.
With everyone relaxing and having a good time, you still need to think business – even in a social setting. These small (and large) gatherings also are the perfect settings for you to network as well as learn the latest news around town and prepare your business for the second half of the year.
- Network with neighbors. Sure, it’s great to kick back and catch up on the latest ball scores. But you never know if your neighbor (or their friends who just stopped by) could be a new customer. Inquire about their profession and their activities to see if there is a way to fit your business into their lifestyle.
- Exchange ideas. There’s always something happening in small towns – as well as large ones. Zoning regulations. Tax increases. Changes in rail service. It’s your town, too, so inquire about the latest news-on-the-street. Could be, there’s something happening close to home that could affect your future and your small business.
- Plan ahead. Because summer parties are supposed to be happy, social events, people are often more open, sharing information about the latest fads, fashions, and even tech updates – information that could have an impact on your business. And receiving objective input can assist you in deciding what changes, if any, need to be made at your business in terms of product, services, and promotional efforts.
- Remember, it’s a small world. While it’s great to exchange information, and catch up on the latest news, be mindful of complaining too much and spreading negativity. You never know who you’ll meet and, perhaps more important, who knows whom. My grandmother used to say, “Little pitchers have big ears.” And while this expression pertains to children listening, it also applies to adults – because you just never know who’s standing behind you.
So, enjoy your summer – start socializing, and soak up lots of information to expand and increase your small business.