Summer’s here. And along with warm, sunny days and long nights, customers find every excuse to drift outdoors, making the most of the weather. As a result, small businesses should make the most of their influx of customers – and reel in feedback. Hopefully, positive. If not, this the perfect time to learn what needs improving.
In the past, we’ve touched on the importance of obtaining positive, informative reviews for your small business to help increase its visibility. With customers finding themselves outside more often, this a wonderful opportunity to obtain feedback and spread the word. One suggestion is to provide feedback cards – virtually.
Recently, we dined at a local restaurant on the water. As a courtesy, we signed up to receive emails for the eatery and hopefully information about future specials. A few days later, we received an email – expressing the small businesses’ commitment to their guests, along with a request:
“We are 100% committed to meeting the needs of our guests. In an effort to monitor and improve your dining experience, we invite you to provide feedback on your recent visit. Please respond to two quick questions that will take you less than 30 seconds to complete. Thank you for your time!
P.S. If we happen to rate a 9 or 10 and you feel that we have proven ourselves worthy of being recommended to your friends or business associates, there’s a place to do that.”
A request to be sure. But the favor was concise, required only a few minutes of our time and the live link to provide feedback was right there in the email. Perhaps most important, this restaurant with its lovely views and upscale dining atmosphere was asking for my input as a present and (hopefully) future customer.
Additionally, management of the restaurant was aware that not everyone wants to be contacted for feedback. So, right before the request, read: “Click here if you do not wish to receive further requests for feedback, along with the establishment’s address, phone number, and email. And another thank you.
Virtual feedback requests require some planning on your part. If you want to go the survey route, you have to create a live link to a survey and have someone on your team check regularly for feedback on your email or through a third-party survey company, such as Survey Monkey.
Hopefully, the positive results start flowing in – and you can include these testimonials on your site. As well as other sites that you are linked to online. So, go ahead, fish for those compliments. Happy casting!