Though it seems they have been around forever, business websites are still relatively new on the marketing scene. In fact, they have really only been around for the past 20 years, and while they are continuing to grow in importance, arguably catching up to actual store fronts as far as how pertinent they are to the business, and they are still ever changing.
Ask any old school marketing agent and they will tell you that everything has to change with what the customer is attracted to, from single magazine adds to whole catalogue makeovers.
The same is true for website design, except that sometimes customers don’t know what they want in that area, until the designers give them something different that appeals to them.
This means that keeping up with website design trends can be challenging, to say the least. Here is a list of what is hot in website design for 2017.
Websites are evolving and changing along the same tide as graphic design. If something changes on the graphic design scene, website design will not be far behind. What this means for you is that you can predict where web design is going by keeping an eye on the graphic design landscape.
When graphics have a breakthrough, rest assured websites will begin to evolve to accommodate. Knowing this can help you keep your site on the cutting edge of design trends.
This has changed multiple times over the years. Content was important, then getting folks to the site was more important, then content was important again, then there was a slacking off on content to focus on visual design. Now, though visual design is still hugely important, there is a renewed focus on content.
There is a stronger sense of the fact that content is why people are there, and it is what will keep them coming back. They don’t come to see the new colors and graphics. Fonts are nice, but they aren’t the reason for being there.
Visitors are there for the information, and if it isn’t fresh, relevant, and useable, they won’t be back.
Minimalism is Over
Visuals are the first impression however, and they are still important. While minimalism reared its boring head briefly as a design trend, the newer wave lends itself to more personality, color, and creativity with layouts.
A major trend on the horizon is experimenting with layouts that have graphics and fonts overlapping. This creates eye catching scenes of interest that entice visitors to play around. Animation is currently popular as well.