With so much competition in nearly every industry, businesses have to learn how to please their customers because otherwise, they’ll go elsewhere. Wow your customers on all fronts, from customer service to the quality of your products. Here are some specific tips on ways you can keep your customers happy:
This should be a priority when it comes to improving your small business. In an age of technology where access to so many things is just a click away, customers have learned to expect convenience. This may mean you should open up the option of online ordering or offer faster shipping speeds. Today’s world is fast-paced, and if you can’t keep up with the expectation for convenience, you may get left behind.
Are you reachable to customers if they have questions or concerns? Customers should be able to find your contact information quickly and get a hold of you in a timely manner. You should also have multiple touchpoints from which customers can reach you. If you can’t afford a 1-800 line or call center, at least offer email support or even live chat. It’s frustrating for customers when they need help with something and can’t get a hold of anyone from the company.
- Easy Checkout
One thing that irks a lot of customers is checking out their shopping cart on an ecommerce site, only to discover they are required to register for an account in order to complete the transaction. This is a great way to alienate customers and make them rethink their prior decision to purchasing from your site. Instead, make the account registration optional at the end of the transaction, not before it even starts. Amazon set the standard for ease of checkout.
Customers find it easier to trust a product when there’s research to back up its efficacy. Instead of forcing customers to research products on their own, lay out the details for them. If retinol is scientifically proven to build collagen and it’s the star ingredient in your anti-aging cream, let customers know that. You can even compare studies of your product to studies of other products, just to keep your customers informed. Even if your product doesn’t come out on top in every category, it at least builds trust with your customers and lets them know you’re being honest with them.
Keeping customers happy is one of the most important criteria for having a successful business. Happy customers will continue coming back for more, and they may even refer your product or service to family and friends. Keep the momentum going by following the above steps.