Looking to launch a new advertising campaign? It’s a great way to announce your product to the world, but there’s a right and wrong way to go about doing it. The advertising techniques you adopt can play a big role in whether you attract or alienate customers. Keep reading for some tips on how to design a successful advertising campaign.
- Make It Simple
An advertisement doesn’t need extravagant pictures, wise sayings, and other fancy components to be successful. In fact, a complicated ad could even distract from the purpose of the thing, which is to let potential customers remember your brand and purchase in the future. Instead, try to capture a general idea in a way that is simple and memorable. Take for example the “Got Milk?” campaign. It was a very simple idea, and the commercials often swapped out different celebrities to star in them. The idea was fun, and more importantly, it was uncomplicated and easy to remember.
- Add a Call to Action
No matter how memorable your advertising campaign is, it can be made even better with a simple call to action. Some calls to action are, “Come in while supplies last,” or “Check out our website.” Directing customers to a specific action can work really well. A lot of ad teams are afraid to make the call to action big and bold, instead placing it in small font at the very bottom of the advertisement. But it’s a focal point of your overall message, don’t be afraid to put it front and center.
- Use Iconic Figures
There are certain things in the world that most people are familiar with, whether it be a famous historical figure or a pop culture reference. Come up with a concept surrounding an iconic figure and put a creative spin on it – now you have an inside joke with your customers and a memorable advertisement that they’ll love.
- Exaggerate a Little
When used in advertising, a little exaggeration and hyperbole can be funny and memorable. If used properly, it’s not misleading at all. Take for example a well-known commercial for Raid bug spray, which shows the product “killing” the music from Rimsky-Korsakov’s piece “The Flight of the Bumblebee.” This cleverly implies that Raid is so effective that it doesn’t just kill bugs, but even representations of bugs. Of course this exaggeration is not meant in a literal manner, but it’s entertaining and may make customers laugh.
When designing your advertising campaign, take a look at what others have done before you. This can be great inspiration, but don’t be afraid to also think outside the box and to come up with something new and original.