You’d have to ask your oldest relatives about this one: roadside advertisements that appeared in the most remote places.
One famous series of ads featured pithy sayings from Burma-Shave, the old-time shaving cream company. The billboards entertained drivers and passengers alike when encountered on long, lonely stretches of the first highways across the nation. These wise and witty placards supplemented ads in newspapers, magazines, and were heard in spots on that new-fangled thing called radio.
Dropping our Boy Scouts at a remote summer camp this season, we traveled on ribbons of roads that had me on the lookout for today’s preferred methods of small business ads when far from the nearest town and out on the open road.
And advertisements were spotted in a variety of places, regardless of the traffic (or lack thereof) in small towns and less-traveled roads. For ideas about ways to promote your small business in out-of-the-way locations, consider the following promotion settings:
- School bus shelters. Kids and parents gather at these roadside coverings year-round. We saw numerous ones on our trip, advertising local fuel companies, barber shops, and eateries.
- Billboards. Though not electronic (which we see closer to the nearest big city as well as in several suburban towns), we found several jumbo-sized ads that can be seen for quite a stretch of road. While the newer electronic versions are super vibrant, these vendors that went “old school” with their billboards, used bright colors and promoted their businesses boldly.
- Town participation signage. The Highway Beautification Act some 50 years ago spelled the end of the glut of billboards on the interstate. But you can get your name on small directional signs in some areas with your logo (Joe’s Diner, 1.2 mi.). Some note that the business keeps that stretch of highway clean, so contact your local roadway authority for details.
- Virtually. Grandpa didn’t use the Internet or search engine maps to find you. But today’s travelers rely heavily on MapQuest, Google maps, and such to find their destination. Make sure all your listings are current, including phone number, store hours, and web address.
Just because your customers may be located in remote reaches, doesn’t mean you can’t reach out to them and keep your name top of mind. Before busy seasonal periods, consider using a cash flow loan to ramp up your advertising and marketing efforts and get your small business name out there!