Any visitor who stops by your website has a UX, or user experience.
A UX refers to the feelings and attitudes someone experiences by clicking around on your website. Many factors go into a UX, including aesthetics, content, user-friendliness, and many, many more. The Small Business Administration recognizes the importance of creating a positive user experience, so what steps can small business owners take to ensure that those who visit their websites are having the best UX possible? Here are the important questions you should ask yourself.
- Is My Website As Good on Mobile?
Many entrepreneurs focus on designing the best desktop website imaginable, while forgetting that many people nowadays spend just as much time surfing the Web on their smartphones as they do on their computers. So is your website’s mobile version just as good as the desktop version? If your website isn’t properly optimized for mobile use, you’ll end up frustrating and alienating potential customers.
- Is My Website Cluttered?
It’s tempting to cram every inch of your website with promotions, calls to action, and interesting tidbits about your company. However, too much information on one page can lead to an overwhelming experience for those who visit your website. Humans have a short attention span of just eight seconds, and research shows that white space can increase attention by as much as 20 percent. With that in mind, entrepreneurs should include only the most important information on their website, for a clean, polished look that is not cluttered or crowded.
- Is the Loading Time Too Slow?
With Internet speeds having improved over the years, websites should not take more than a few seconds to load. If you’re using a secure HTTPS website format (which you should be doing), you may wind up with slower loading speeds. But there are several ways to improve them! One way is using a content delivery network (CDN), which is made up of local servers that offer open connections to far-away servers. This shortens the distance between browsers and servers, increasing your loading times in the process.
- Am I Using Clickbait?
The old bait-and-switch technique is a classic in the advertising world, and people have grown tired of it. Clickbait can alienate visitors who were expecting one thing from your blog post, then leave feeling deceived. Do the titles of your blog posts make promises that you don’t keep? Do your articles offer the information that is implied in the title? Be honest with your website visitors, and don’t make grand claims that you don’t follow through on.
There are many factors that go into a successful website, and these are some of the most important questions you should ask when building yours. It may be a good idea to consider hiring a professional who can really make your website top-notch. If you don’t currently have the financial resources for making website upgrades and other improvements for your business, consider obtaining a small business loan or opening a business line of credit to cover the costs.