GIFs can be more than just funny cat images, they can help launch your small business into millennial territory.
From the dawn of silent films, to the creation of “talkies,” to the advent of television, and now to the social media age, human beings have been drawn to the visual storytelling of moving images. With social media becoming ubiquitous among not only millennials but also people across all demographics, social media marketing is a priority among small business owners.
GIFs have become a great way to spread an idea or message in an easily digestible, fun, and memorable way. Here’s why you should consider incorporating GIFs into your small business marketing strategy.
- They’re Eye-Catching
These mini-stories are a lot more exciting than regular old images, yet they don’t require the commitment of watching a lengthy video. They’re the perfect blend of an image and a video, with all the visual appeal and quick digestion of an image, and the movement and activity of a video.
- They’re Witty and Clever
You’ll connect with your audience in a fun and personal way that your followers will look forward to seeing. GIFs show that you don’t take yourself too seriously, and that you’re not afraid to have a sense of humor even while working toward big and important goals.
- You’ll Connect with Generation Y
Millennials now outnumber Baby Boomers, according to the U.S. Census Bureau. Win over the millennials, and you’ll win over a huge market that has tons of potential to boost your small business. Millennials have been the driving force behind GIFs, and using these moving images shows that you speak their language.
- You’ll Stand Out
There are tons of blog posts, videos, and image-based articles article on the Internet. With GIFs, you’ll stand out among the crowd and hopefully drive more traffic to your small business’s website.
- Your Audience Wants It
Since 2009, the number of Google searches for GIFs has more than tripled, which shows that audiences are curious about these little moving images. Give the people what they want.
GIFs can propel your small business’s content marketing to the next level. Don’t stick with the same stale strategy forever – try something new! Create your own, or use some of the millions of tried-and-true GIFs already circulating the web.
Entrepreneurs are funneling both money and energy into ramping up their online marketing efforts. If you’re looking to improve your company’s social media marketing and need the funds to do so, consider opening a small business line of credit or a small business credit card to pay for it.