Are you a woman who’s getting started in business? Here are some practical business tips for woman-owned businesses to help you maintain a best practices appearance at your company. Sometimes the best advice is the simplest. It’s easy to overlook the basics when you are busy strategizing and doing day-to-day tasks.
While the number of woman-owned businesses is increasing, it’s still tougher for women to start their own business than for many men. Being successful takes lots of determination, but these six easy tips will help you along your journey.
OK, so these management tips for woman-owned business are not just for women. But with all the extra work woman business-owners have to do to succeed, these tips should be followed every day.
Tip 1: Quality Control
Make sure all your products are always the best they can be. Get to work before you open each day and check your inventory for things that could leave your customers less-than-satisfied. Make a quality checklist to be sure that every product meets your customers’ standards.
Tip 2: Customer Relations
When your customer has a complaint, always take their feedback seriously. Do everything you reasonably can to accommodate the customer and make them happy again. Your effort to make amends will help determine whether they’ll give you another chance, or if they’ll go on social media to blast you!
Tip 3: Always Think Networking and Referrals
One of the easiest ways for new businesses to get customers is through referrals from happy clients. Good service is always the first key, but as a new business owner you should try to go the extra mile. Networking events can be a great way to meet new customers in person and be introduced by someone they trust. Especially in the digital world, referrals are increasingly one of the most successful new sales channels.
Tip 4: Treat Customers as Potential Business Clients
Don’t just think of your customers as individuals- a lot of new businesses find that other companies are actually their best clients. Ask your clients if they’d refer your business to their employer, and brainstorm ways you can partner with those companies.
Tip 5: Become a Positive Part of Your Community
One of the best ways you can encourage people to shop with you is to show them that your business has a bigger purpose beyond the money. Partnering with local charities or supporting non-profits, like Girl scouts, shows that you’re ready to help and build a stronger connection with the community you serve.
Tip 6 : Treat Your Social Media With Respect, It’s an Extension of You
If you’re a social media junkie, good news! Social media tools like, Facebook and Instagram don’t cost a lot of cash, but can help get the word out about your business to all of your biggest fans. But posting about your business can take a lot of time if you’re not careful, so find the right rhythm for your business and your followers.