How to Start Accepting Credit Cards in Your Business
March 25, 2022
March 25, 2022
Perhaps youâ€™re a startup and considering whether â€” and how â€” to accept MasterCard, VISA, American Express, Discover, and other types of credit cards from a range of credit card companies.
Or maybe your business has only been accepting cash, and itâ€™s time to expand your payment options.
Either way, in this article, Iâ€™ll explain everything you need to know to start accepting credit cards at your small business. Iâ€™ll also lay out the pros and cons of allowing credit card payments so you can figure out if itâ€™s the right move for you.
Important fact: Companies are not required to accept credit cards; however, you may miss out on a significant amount of business if you decide not to. Most consumers today prefer to use credit cards to pay for goods and services. Even though fees associated with credit cards and other electronic transactions can add up, most businesses canâ€™t afford to NOT accept cards.
First, you must decide how and where to accept credit cards. The options include:
As small businesses have become more complex, some may need all three options, especially if they have a real-world location, do business online, and offer their goods and services in places like street fairs or farmerâ€™s markets.
When considering your options, donâ€™t limit your thinking about where youâ€™ll accept credit payments to your current operation. If you own a restaurant and want to offer virtual ordering and food delivery in the future, plan for it now. You donâ€™t want to be forced to switch payment providers when you update your operational model. Switching payment systems is sometimes more difficult than starting fresh.
In the past, you had to have a merchant account to accept credit card payments, whether you were a traditional merchant (retailer) or not. Your merchant account provided the three things required to accept credit cards, including:
Merchant accounts are still an option for small businesses. However, they often come with high fees and long-term contractual commitments, making them unattractive to most smaller operations.
The good news: Technology has created many more affordable and flexible alternatives to traditional merchant accounts.
A payment processor or payment service provider offers services comparable to a merchant account, but you donâ€™t have to sign a long-term contract. They provide credit card processing and can supply any hardware and software you need, such as a mobile card reader, without the high cost and extended commitment of a merchant account.
Once youâ€™ve figured out how you’ll accept payments, it’s time to choose a payment processor. There are many payment service providers, and it can be challenging to decide which one is right for your small business.
Depending on the type of business you run, you may need specialized software and hardware with different functionality.
If you run an online business, you’ll need to use software to set up a payment gateway on your business’s website.
Youâ€™ll need hardware to accept in-person and mobile payments. Most payment processors provide you with equipment to accept payments in person.
Check out this article on the Biz2Credit blog. It explains how to select your first point of sale system.
There are many payment service providers, but three are the most popular with small businesses. Hereâ€™s an overview of each of the processing companies.
Almost everyone has used PayPal and is comfortable with it.
PayPal is one of the top online payment processors. It also makes it easy for small businesses to accept in-person credit card payments.
PayPal provides credit card readers that can be used at your brick-and-mortar location or taken with you when you go out on the road. Another option offered by PayPal for in-person payments is a QR code, which your customers scan to pay for things using their smartphones. Also, PayPal provides payment processing for online credit and debit transactions, the service itâ€™s best known for.
Be aware: PayPalâ€™s fees recently increased and are now higher than those of many similar payment providers:
You can access a list of all of PayPalâ€™s payment fees in this document.
Square from Block is a favorite payment system for in-person and online businesses.
Square makes it easy to set up online payments on your business website or mobile app. Square also provides the ubiquitous cube hardware you need to accept payments at your place of business or on the go. In addition, Square makes it possible for small businesses to send invoices, which direct the party youâ€™re billing to a convenient payment page.
Square’s transaction fees are competitive:
Stripe is well-known for its online payment processing capabilities, making it a solid choice for businesses that primarily operate in the digital realm. You can quickly and easily create a checkout process on your website that collects and processes payment information with it. While other payment processors can accept multiple currencies, Stripe can process more than 135 different ones, making it an ideal solution for small companies that conduct business globally.
Stripe also allows small businesses to set up recurring subscriptions and billing for credit card payments.
Similar to other credit card processors, Stripe provides hardware, known as the Stripe Terminal, which is a point-of-sale device you can use to collect payments from different credit card networks, Google Pay, Apple Pay, and other types of transactions.
Stripe’s fees can be customized based on the business. The standard fee for a successful card charge is 2.90 percent + a $0.30 flat-rate per transaction
Tip: As you can see, the cheapest way to begin accepting credit card payments depends on whether you receive payments in-person or online. Payment service providers have different credit card processing fees for different types of payments. International transactions can also significantly increase fees, depending on the currency involved. You owe it to yourself to do your due diligence to find the most cost-effective option for your operation.
Still not sure whether you should accept credit cards? Here are the pros and cons.
The pros of accepting credit cards for small businesses.
Cons of accepting credit cards for small businesses.
In the end, most small businesses these days canâ€™t afford NOT to accept credit payments. Doing so will seriously cut into their sales. Companies must be aware of the costs and risks of accepting credit cards. Your credit card processing service can likely provide you with information on how to manage processing costs and prevent hacking and other threats to your business.
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