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"Accidental Entrepreneur" - A banking opportunity for 2014
The economic downturn spawned a new breed of aggressive "Accidental Entrepreneurs" who are tech-savvy, more focused on profits than passion, and are not afraid to go outside the box to get the job done. And yes, they are looking for lending relationships!
On January 9th you can learn more about this high-growth demographic with insights from Brian Burch, VP of Consumer and Small Business Marketing for Symantec, and moderated by Tracy Kellaher, VP at Biz2Credit. Brian will explore this new segment's characteristics, discuss what they are demanding from their partners, and what you need to do to win their business in 2014.