Women-Owned Business Study 2020

“There’s no doubt that women-owned companies are performing better than they have at any other time in history. However, the factors that have helped buoy firms owned by women are also bolstering firms owned by men. Interest rates are low, the stock market is strong, business optimism is high, and consumers are spending.”

“The strong economy is like a high tide that raises all the boats. When businesses owners are doing well, they can invest in their companies. With strong financials and an overall atmosphere of optimism, borrowers have confidence in expanding their enterprises.”

“Meanwhile, lenders are willing to make small business loans. Advanced financial analytics has dramatically reduced default rates for banks and other lenders, and those that make SBA loans have their risk mitigated by the government guarantees. This makes it very attractive to provide capital to small businesses.”

“It’s encouraging that the percentage increase in revenue for women-owned businesses outpaced male counterparts. However, to be at parity, these businesses would need to almost double their revenue – a challenging feat even in the best economic times,” said Adrienne Garland of She Leads Media, an expert on women’s entrepreneurship”.

"I remain eternally optimistic that women entrepreneurs will continue to deliver strong revenue growth, and expertly manage expenses to produce be efficient and profitable companies."