This is a bit of an over-simplification, and you may face much more scrutiny when applying for a business loan, even if you've got the backing of a great franchise brand. But you can be assured that the three areas above are likely to be the lender's main focus.
If you are contemplating purchasing a franchise, it is helpful to understand some of the pros and cons associated with this type of ownership before you seek funding for your franchise business.
Franchise Funding - The Pros of Franchise Ownership
Some of the "pros" of franchise ownership are the very same reason that funding a franchise operation is often simpler than other types of start-up businesses. However, this is not without risk - few things in business are.
When purchasing a franchise, you are essentially licensing that franchise's brand, their marketing and their business practice know-how that has been proven over and over. The better, more successful franchises are also experts at site location planning, which will help your sales. In addition, you benefit from the buying power of other franchisees like you in acquiring your inventory, which can lower your costs. All-in-all it can definitely be a win-win to join a franchise.
Let's consider the extreme examples of successful franchise ownership. Think about franchises such as McDonalds, Subway, Burger King or Wendy's. When is the last time you saw one of these franchise locations go out of business or close a location? Rarely? Never? The reason they do so well is that they have a very strong record of franchisees who experience short and long-term success.
With a track record like that, lenders are very willing to extend financing for franchisees of these brands. However, not all franchises are as successful as the more well-known names mentioned above. In fact, franchise ownership is still risky and only a few franchise operations have the longevity and business track-record as those cited above.
There are thousands of franchise business opportunities available in hundreds of different industries. Chances are you can find a franchise opportunity that suits your personal ambitions, passion, experience and financial situation.
Franchise Funding - The Cons of Franchise Ownership
Before you run out and sign-up for a new franchise, let's bring some balance into the positives versus the negatives of franchise ownership. First, let's dispel the notion that franchise ownership guarantees success, it does not.
Being a franchise owner also means that you give up a lot of control over business decisions. So, if your franchise operation is in trouble or if the franchise concept you've chosen to follow is not sound, you may be powerless to rescue your own business.
That may sound extreme, but most franchises are built upon strict adherence to operations and business practices that owners (franchisees) must follow or risk losing their ownership rights. This often includes site selection and product-line offerings. That's very restrictive and risky so potential franchisees should always do exhaustive research and talk to as many franchisees within that group as possible. In many ways, owning a franchise is like having a managerial job in a company.
Your decision to finance a franchise business should take into account your willingness to be bound to the terms set forth by the franchisor. Again, many franchise businesses are like holding a managerial position at a company. So another way to look at it is buying yourself a job; be sure it's something you like because it can be a very expensive proposition and once you have made the investment, you have a financial commitment that may be difficult to get out of.
Choosing a Franchise Business that's Right for You
Once you have weighed the pros and the cons of franchise ownership, it's time to start researching your available options. As we alluded to in the sections above, it's vitally important to find a franchise business that suits your experience, passions and lifestyle.
For example, many fast food restaurant franchises are open into the early morning hours, even 24 hours a day. Is that something you think you can handle? Do you want to be involved in the hospitality/food business at all? There are thousands of businesses to choose from and that choice is a highly personal one to make.
Another consideration when choosing a franchise is the ability to finance the cost of starting the business. As we said above, there are some benefits to financing a franchise over other types of non-franchise businesses.
One of the most effective ways to begin your search is with the Small Business Administration's (SBA) SBA Franchise Directory. This directory can be a useful (and powerful) research tool; used along with your own research, in determining your choice of a franchise purchase and how you will finance your franchise. According to the SBA site:
The SBA Franchise Directory includes hundreds of franchise opportunities that qualify for SBA-guaranteed loans. The directory is also available for download as a PDF file.
An SBA loan is known as the "gold standard" of business loans because of the low interest rates and longer repayment schedules they generally offer borrowers. The SBA Franchise Guide is also an excellent source of information about purchasing a franchise and offers additional information to prospective franchisees.
If you do not see your franchise on the SBA Directory list, it is possible for your lender to request inclusion. The SBA has fixed criteria for guaranteeing loans, so the request for inclusion needs to be made by your lending institution. We will cover SBA-guaranteed loans in further detail below.
Uniform Franchise Offering Circular (UFOC) - This is a standardized legal document that every franchisor must present to prospective franchisees. It is absolutely essential for you to obtain and carefully read and understand this document before making any commitments about the franchise opportunity.
The UFOC contains details about the franchise including legal information, financial reports and details about the key personnel associated with the franchisor.
Franchise Resources Online
There is a wealth of information on the web about franchising; and like any other subject it's important that you use discretion when relying upon information online, especially with a web site that you have never heard about. Keep in mind that many websites dedicated to helping a potential franchisee choose a business, may be operated by a franchise broker or by the franchise itself. Always ask yourself if the source of the information has a vested interest in promoting a certain franchise company, product or service. If they do, chances are that the information they are giving you may be biased in favor of that company and not completely objective and balanced.
International Franchise Association (IFA)
The IFA is one of the oldest and largest Franchise membership associations in the world. They have a wealth of resources available to potential franchisees. You can even attend one of their many events held in cities all around the country to learn about different franchise opportunities. However, it is important to keep in mind that the IFA is first and foremost a franchise advocacy organization and their goal is to promote franchising.
Franchise Exhibitions and Trade Shows
Another great resource available to a potential franchisee are the dozens of major Franchise Trade Shows that take place across the country each year. Attending a Franchise trade show or exhibit allows you to meet and network with franchise representatives as well as other potential franchise owners.
Franchise Brokers - Should You Use One?
Few topics related to franchising generate as much controversy as Franchise Brokers. According to Mark Seibert, a Franchise Consultant, over half of franchises use brokers and approximately 10% of franchise sales are transacted through a broker. Seibert further writes that the term "consultant" implied that the person works in the interest of the buyer or prospective franchisee. Seibert goes further:
The overwhelming consensus is that while brokers may represent several, up to a hundred franchise opportunities, almost all of them are paid by the franchisor and therefore technically work for them. In this case, it is hard to consider them unbiased.
This does not mean that all Franchise Consultants are biased towards the franchises they represent, but it would be wise to assume that's the case until you can be sure you trust them. Also, there are some brokers who will represent buyers for a fee. The best way to determine this is to ask the broker how they get paid and ask the franchisor what the nature of the relationship is. When it comes to franchise brokers exercise caution and discretion.
Understanding Franchise Financing Costs
So, hopefully you are now aware of the good and the bad that comes with owning a franchise business. In addition, you may now have an idea of some places to look for financing your franchise, although we will cover that in more detail below.
Franchisor Disclosure Document (FDD)
The FDD is a document that the franchisor is legally required to present to the franchisee priory to any purchase transactions. The FDD outlines the costs (explicit as well as potential) of owning and running a franchise. In some cases, the FDD will include earnings estimates or pro forma earnings estimates which are very useful in assessing the value of a franchise opportunity.
If you do not see an earnings estimate in your FDD or UFOC, ask the franchisor if they have one available. The earnings estimate is not required by law, so it may not be included. Alternatively, if the franchisor will not provide you with earnings estimates (this is not necessarily a bad thing nor is it uncommon), you may ask to get references of other franchisees and you can try to get the earnings estimates based on their experience.