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In this article:
- Exploring the costs, risks, and strategies of subprime financing.
- Understanding how to qualify for subprime loans.
Covering how to use subprime financing loan offers responsibly to avoid missed payments and penalties.
Entrepreneurs tend to be optimistic. 94% of entrepreneurs expect their companies to grow this year, but it’s often very difficult to do so without securing capital. However, traditional banks are becoming more cautious and are lending less to small businesses than they have in the past.
Business owners with bad credit or a spotty credit history may have very little chance of getting approved for financing by a traditional bank. But a rejection from a bank isn’t the end of your financing options. Even business owners with very poor credit reports may be able to qualify for subprime financing.
Subprime credit has a negative connotation due to consumer-focused financing like subprime equity loans, but subprime business loans are a vital tool for small business owners. It can provide a bridge for businesses that don’t have perfect credit and may struggle to get financing by traditional standards. It allows high-risk businesses to take advantage of opportunities and grow their businesses in competitive landscapes.
What is Subprime Financing?
Subprime financing refers to loans or credit products designed for borrowers with “below-prime” credit. A “prime” borrower has a high credit score and meets other business loan qualification requirements, such as time in business or annual revenue thresholds. They may also have years of clean tax returns and significant collateral.
You might be considered a candidate for subprime financing if:
You have a low personal or business credit score.
- Your business is a startup.
- You operate in a high-risk industry, such as a restaurant or a new software firm.
- Your business has limited credit history.
Subprime lenders don’t ignore these risks. They just price the risk into the loan. They charge higher interest rates or use more aggressive repayment schedules than traditional lenders to protect themselves. Instead of getting loan rates close to the prime rate set by a central benchmark, you’ll likely have much higher rates to mitigate the increased risk to lenders.
Large banks approve only about 68% of small business loan applications. Since they’re bound by strict federal regulations and their own profit-driven missions, many small businesses simply don’t look like safe borrowers to conventional financial institutions. This is where subprime financing fills the gap. Subprime lenders may offer high interest rates, but they can often offer much faster loan processing times and higher approval rates.
Common Types of Subprime Financing
Like any type of loan, not all subprime financing is right for every business need. There are different types of subprime loans you might consider for different purposes.
Merchant Cash Advances (MCAs)
- Equipment Financing
- Revenue-Based Financing (RBF)
One of the most common forms of subprime financing, a merchant cash advance isn’t technically a loan. Instead, it’s a commercial arrangement between two companies in which one buys the future sales of the other. The MCA provider gives you a lump sum upfront, and you pay it back by giving them a percentage of your daily or weekly credit card sales based on a factor rate.
Since it’s an agreement between two businesses, the approval and funding are very fast — often within a couple of days. There’s no fixed monthly payment, instead, you pay as your business makes money. That flexibility can be a bonus for some companies. However, daily withdrawals while your business is earning can strain cash flow, and MCAs tend to have much higher overall costs than traditional loans.
Invoice-based businesses often face cash crunches as they’re waiting for Net-30 or Net-60 payments to clear. Factoring companies can provide some relief by buying these invoices from you at a discount. This form of subprime financing relies on your customers' credit, not yours.
If you have big, reliable clients, it can be very easy and fast to get invoice factoring. With a quick influx of cash, you can address other business needs without dealing with the commitment of a bank loan. (It can also be much more accessible for business owners with lower credit scores.) Like other types of subprime financing, invoice factoring is expensive, but the bigger downside may be that customers will know you’re using a factor, which could lead them to question your business’s financial situation.
With equipment financing, the equipment itself acts as collateral to secure the loan. Even with poor credit, subprime financing for equipment is often available because the lender can repossess the asset if you stop paying. If you shop at a dealership, you may be able to qualify for quick subprime auto loans or equipment financing on the spot. However, these loans will be much more expensive than prime loans.
Even if you have a low credit score, subprime borrowers should compare loan offers on equipment financing to find the best rate possible.
Revenue-based financing is a newer trend in business financing. With this arrangement, you agree to repay a lender a fixed multiple of the loan based on a percentage of your monthly revenue. If you have a slow month, you pay less. If you have a great month, you pay more. It’s almost like a cross between an MCA and equity financing, except you don’t have to surrender any equity in the business to get the money.
How to Use Subprime Financing Responsibly
High-interest debt can be a serious problem for a struggling business. As such, it’s crucial to use subprime financing responsibly. To effectively use subprime financing, you must focus on the return on investment of the capital.
Maximizing “Good Debt”
Debt doesn’t have to be bad. It can be a major asset for your business if you’re using it for revenue-generating activities. For instance, getting a cash advance to buy inventory for a confirmed holiday rush could help you maximize your profit in a period of high demand. Using that same advance to pay for existing debt or basic utilities is not a good use of debt.
If the money you borrow earns you more than it costs, it’s a tool. If the money just covers a hole in your bucket, it’s a trap.
Moving From Subprime to Prime
Nobody wants to stay in the subprime financing market forever. You can use subprime loans as a bridge to cheaper capital in the future. Working with your accounting and finance team, take steps to ensure that your borrowing is setting you up to qualify for prime loans in the future:
Report your payments: Many subprime lenders don’t report to business credit bureaus like Dun & Bradstreet unless you ask. Ensure your on-time payments are being recorded.
Clean up your books: Lenders want to see clean, reconciled books. Using modern accounting software or hiring a firm can help get organized and prove your stability.
Reduce loan stacking: Traditional banks don’t want to see multiple sources of subprime financing. Don’t take a second loan to pay off a first one. This kind of subprime loan stacking is a major red flag to businesses.
Target the “near-prime” tier: As your credit improves, you can move away from subprime loans and towards term loans from online lenders. These mid-tier loans offer monthly payments, interest rates, and loan terms that are more comparable to prime loans.
Red Flags to Look For in Subprime Lending
There are plenty of reputable lenders in the subprime financing market. However, any time you deal with subprime debt, there are red flags to stay alert for:
Lack of transparency: If a lender refuses to give you a Truth in Lending statement or won't clearly disclose the total cost of the loan, walk away.
Aggressive renewal calls: If a lender calls you to renew your loan when you’re in the middle of the repayment period, it’s a big red flag. They’re trying to keep you in a cycle of debt. You don’t “renew” loans like a streaming subscription.
Confusing contracts: Contracts should be digital and easy to read. If the legal language seems designed to hide the fees, it probably is. Always have a lawyer review loan documents before signing.
Final Thoughts
Subprime financing is a strategic option for many small businesses. It’s not a bad sign, it’s simply a reality for a large portion of borrowers. If your bank says no, don’t be discouraged. The speed and flexibility of the subprime market can help fuel your growth and build your credit to qualify for prime loans in the future.
Remember, you should only use high-cost capital when the opportunity is worth the price. Pay attention to your ROI and monitor your cash flow closely. By treating subprime financing as a temporary bridge rather than a permanent solution, you can build the financial history you need to eventually secure low-cost financing to further propel your growth.
FAQs About Subprime Financing
1. Does subprime financing require a personal guarantee?
Almost all subprime financing products will require a personal guarantee. This means that if the business fails to repay the debt, the lender can pursue your personal assets, like your house or your car.
2. Can I get subprime financing if I have a prior bankruptcy?
Yes. Many subprime lenders will work with businesses with bankruptcies in the past. Depending on the lender, the bankruptcy may have needed to be discharged a couple of years ago.
3. What is the origination fee in subprime loans?
An origination fee is a one-time charge for processing the loan. This fee is usually deducted from the cash you receive.
4. Will taking a subprime loan hurt my credit score?
The hard pull on your credit report may result in a small dip initially. However, if the lender reports your on-time payments, subprime financing can help build your credit score over time.
5. What industries are considered subprime regardless of credit?
Even with good credit, industries like cannabis, adult entertainment, construction, and high-volume e-commerce are often pushed toward subprime financing because traditional banks view them as too volatile or legally complex.


