Caitlin Carragee
Senior Director of Strategic MarketingCaitlin Carragee is Senior Director of Strategic Marketing at Biz2Credit and Biz2X, where she leads brand marketing, PR, content, and event marketing across the company’s small business lending and enterprise embedded-finance platforms. A marketing and growth leader with deep experience in B2B SaaS, HR technology, and fintech, she specializes in building high-performing marketing organizations and aligning go-to-market strategy with broader business priorities, including mergers, product expansion, and ecosystem partnerships.
Throughout her career, Caitlin has scaled integrated programs across demand generation, digital growth, web optimization, and strategic partnerships. Her work has driven a more than fivefold year-over-year increase in marketing-qualified leads, accelerated partner-sourced revenue, and delivered record organic lead capture. She has also led marketing transformation after a major merger, redesigning teams and unifying go-to-market strategy across combined organizations. Earlier in her career, she built demand generation frameworks for global B2B organizations and led corporate strategy and planning initiatives supporting product growth and operational change. She is particularly focused on helping companies align marketing, product, and revenue teams around a shared growth strategy.
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