Biz2Credit concluded the first segment of the three-part webinar series with Dawn Fotopulos, author, entrepreneur and small business consultant who has helped thousands of small companies thrive.
"My goal is to empower small business owners to meet their full potential. Biz2Credit is a natural partner in this endeavor," says Fotopulos, the author of the award-winning book, Accounting for the Numberphobic: A Survival Guide for Small Business Owners.
Dawn led small business owners in how to read financial dashboard. In her experience, Fotopulos has found that many entrepreneurs have no idea whether they are actually making money or not. Participants learnt how to increase profits, how to review cash flow, and how to grow.
"You can show profit but still be going bankrupt. Cash is to business as blood is to your body; without it flowing, you cannot survive," she said. "While more businesses are opening up, failure rates are accelerating; 50% of small companies fail in 4 years, and businesses are replacing them at a much slower rate. Why is this happening? They're not equipped to succeed."
Unlocking the Secrets to 50% More Profit; The Business Owner's Lifeline (Weds, Nov. 18, 2015)
Unlock the Secrets of 50% More Cash Flow; The Business Owner's Lifeline (Weds, Dec. 16, 2015)
Unlock the Secrets of a Million Dollar Company Valuation; The Business Owner's Lifeline (Weds, Jan. 27, 2016) (Analyze what happened last year. Forecast for 2016.)
Hidden Profit Prophet.com and Associate Professor of Business,
The King's College
"There are $4 trillion worth of companies owned by Baby Boomers who will be retiring or selling in near future, and 40% of U.S. population will be in business for themselves because there won't be jobs for them," says Biz2Credit CEO Rohit Arora. "Small businesses create jobs and sustain them... when they are successful."
"Dawn's mission is to teach small business owners how to read their balance sheets and learn the business of running their firms. She wants entrepreneurs to understand that cash flow is the reason why entrepreneurs are in business," added Arora. "This message is so vital, and it's the reason why we are partnering."